Why It’s So Important To Stage A Vacant Home

26 03 2008

Buyers Make an Emotional Connection
The number one reason a buyer purchases a house is because it “felt home.” It was warm, inviting and the buyer made an emotional connection with the home. When have you ever heard of an empty room described as warm and inviting? Sterile, cold and uninviting are the three most popular words to describe an empty room.

Without Furniture, there is no Frame of Reference
How big is the room? Without furniture it’s difficult to tell the scale and size of a room. When the buyer does not have answers to their questions-they walk away. What is this room for? Many times a buyer can’t even tell if it’s the living room or dining room if there’s no furniture. Don’t keep them guessing because they won’t be able to visualize how they will entertain in or use a room whose purpose is unclear.

When a Room is Empty, Buyers Focus on Negative Details
It’s so much easier to notice that crack in the wall or the chip in the tile when there is nothing else to look at. Home staging highlights the positive aspects of a home while de-emphasizing negative aspects in order to position a home to make an emotional connection with buyers.

Few Home Buyers Can Actually Visualize the Potential of Home
Nine out of ten people walking into your home can’t imagion the wonderful possibilities your home has to offer them. They just can’t picture it. Don’t let a simple thing like no furniture or poor placement ruin your sale. Don’t take those odds; they will hurt you in the price significantly!

Vacancy Rate Is At All-Time High
According to the Census Bureau the vacancy rate of homes is at the highest level since they started tracking it 40 years ago!  Homes that have been professionally staged sell on average in 50% less time and for 5-10% more money.

vacant home staging vacant home staging
A coat of paint, a bed and night stands and this bedroom is warm and welcoming. If you are thinking of selling your Rockland County NY home call The Staging Prince before your list it. We will help take the guesswork out of getting your home ready for sale: (845) 875-4561.





Little changes have large impact

27 01 2008

One question I am frequently asked is, “Should every home be staged?” The simple answer is YES! The way we live in our homes is different from the way we need to market them for sale. When decorating your home the goal is to create a space that is homey and personal. When you put your home on the market the goal is to appeal to a buyer you don’t know, but who is likely younger than you are and undoubtedly has different tastes.  So it is important to neutralize, depersonalize and update.

It takes years to get your home just how you like it, with displays of family photos, bold color choices, custom draperies, etc. but when selling, these become beautiful distractions that detract from the architecture of the home. Staging your home for a buyer can have a great impact and payoff. Homes that have been professionally staged sell on average for 5-10% more and in 50% less time.

The real estate market in Rockland County NY is competitive. When you are considering selling, whether listing your home with an agent or selling your home by owner, call The Staging Prince at (845) 875-4561 for a professional consultation. We can help you take the guesswork out of getting your home ready for sale.





Tips for selling your Rockland County NY Home

18 01 2008

The spring real estate season is just around the corner for Rockland County Homeowners.  It may seem like winter is afoot but before you know it the flowers will be in bloom and the real estate market will be in full swing. Now is the perfect time to start thinking about getting your home ready for sale.

Taking care of minor renovations early will ensure that your home is ready to be photographed and ready to be listed.   Here are some helpful home staging tips to consider before listing your home for sale.

  • Declutter – Clutter eats equity!  It is important to get your home as streamlined as possible.  Potential buyers want to be able to view the floor plan and architecture, not your distracting treasures.  Take a few days and pack things that will detract from your home.
  • Neutralize – Bold colored walls, floral wall paper, stylized rooms may be perfect for your personality but they do not have universal appeal.  You do not want buyers to remember your home for its quirky decorating – the house should be the star.  Neutral colors have a broader appeal.
  • Sniff test – Your home should not have any identifiable odors from pets, food or mildew.  It is important to address these problems now, trying to cover them with deodorizers is never the answer.
  • Emotional Connections – Now that your home is decluttered and neutral it is time to add those homey touches that will make buyers fall in love with the home.

It is often best to hire a professional home stager to assist you with this process.  It is hard to take and objective look at your home.  Buyers today are savvy and their expectations are high.  Staging your home will ensure that it is in show condition and that you get top dollar when selling.

Call The Staging Prince today for a professional consultation to take the guesswork out of getting your home ready for sale.  (845) 875-4561.





A total home transformation.

25 12 2007

In today’s competitive market homeowners are faced with some unsettling choices. Homes are sitting for months without any buyer interest. Homeowners can undercut the value of their home or choose a more proactive approach with Home Staging.  Home Staging is the process of getting your Rockland County NY home ready for sale by a professional who has been trained in professional home staging techniques.

Often homeowners know that something needs to be done but they are not sure where to start or how to proceed.   Realtors will give the owners feedback that may not be positive, but offer no suggestions for enhancing the property.  This leaves everyone feeling frustrated.

The Staging Prince offers easy and affordable staging solutions. Typically in Rockland County NY and Bergen County NJ the homes were built in the early 1960’s and remodeled in the late 70’s or early 80’s. These homes are stuck in decorating time warp of avocado appliances, dark paneling and shag carpet. The good news is that the fixes may not be as costly as you thing and the transformations are just the thing to get your home sold for top dollar.

At The Staging Prince we partner with local contractors to help homeowners complete their staging transformations as inexpensively as possible and in a timely manner. We work with electricians, painters, flooring contractors and cleaning services. We will help you plan out and complete the work necessary to update the look of your home.

Consider the following home transformation. The homeowners invested $5000 in renovations and will hopefully increase the value of their home by 6%. That is a large return on their initial investment.

Call The Staging Prince today to take the guesswork out of getting your home ready for sale: (845) 875-4561.





Real Estate Bergen County NJ

20 06 2007

When listing a home for sale in Bergen County NJ there are many factors to consider. Some of these factors are within your control others are beyond it. First you must consider the market, second the locations, third the condition and finally the price.

Homeowners have no control over the market and location. They are a large contributing factor in the Real Estate process. The things homeowners in Bergen county NJ have control over is the price and the condition of the home. Any experienced real estate agent will tell you that any home will sell if it is priced right.

The only proven way to make more money when it comes time to sell your home is to improve the condition. Homes that show well will sell faster and for more money. Earlier we discussed Curb Appeal and how it makes a big difference when selling a home.

Home staging is a proven way to sell your home for more money. Homes that have been professionally staged sell for 6.3% more money and in half the time. At Rockland Home Staging we specialize in finding the hidden potential in every home. We make simple, inexpensive suggestions that are proven to result and a faster more profitable sale.