Why It’s So Important To Stage A Vacant Home

26 03 2008

Buyers Make an Emotional Connection
The number one reason a buyer purchases a house is because it “felt home.” It was warm, inviting and the buyer made an emotional connection with the home. When have you ever heard of an empty room described as warm and inviting? Sterile, cold and uninviting are the three most popular words to describe an empty room.

Without Furniture, there is no Frame of Reference
How big is the room? Without furniture it’s difficult to tell the scale and size of a room. When the buyer does not have answers to their questions-they walk away. What is this room for? Many times a buyer can’t even tell if it’s the living room or dining room if there’s no furniture. Don’t keep them guessing because they won’t be able to visualize how they will entertain in or use a room whose purpose is unclear.

When a Room is Empty, Buyers Focus on Negative Details
It’s so much easier to notice that crack in the wall or the chip in the tile when there is nothing else to look at. Home staging highlights the positive aspects of a home while de-emphasizing negative aspects in order to position a home to make an emotional connection with buyers.

Few Home Buyers Can Actually Visualize the Potential of Home
Nine out of ten people walking into your home can’t imagion the wonderful possibilities your home has to offer them. They just can’t picture it. Don’t let a simple thing like no furniture or poor placement ruin your sale. Don’t take those odds; they will hurt you in the price significantly!

Vacancy Rate Is At All-Time High
According to the Census Bureau the vacancy rate of homes is at the highest level since they started tracking it 40 years ago!  Homes that have been professionally staged sell on average in 50% less time and for 5-10% more money.

vacant home staging vacant home staging
A coat of paint, a bed and night stands and this bedroom is warm and welcoming. If you are thinking of selling your Rockland County NY home call The Staging Prince before your list it. We will help take the guesswork out of getting your home ready for sale: (845) 875-4561.

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Five Key Strategies to SELL Your Home

1 02 2008

1. Have Your Home Professionally Staged – According to the National Association of Realtors, the average home staging investment is between 1 and 3 percent of the home’s asking price, which can generates a return of 5 to 10 percent when you sell. For a home valued at $400,000, spending $4000 can generate a return of $20,000 to $40,000! Even spending $2000 on the simplest upgrades may help you sell your home in half the time of an unstaged home, which will save you money in mortgage payments, taxes and utilities.  In today’s competitive market, having your home staged by an expert who does this for a living is imperative.

2. Invest in Cosmetic Improvements and Repairs NOW! – According to a 2005/2006 Maritz Research Poll, 79% of sellers are willing to spend up to $5000 to get their house ready for sale. In this much more competitive market, it is critical for sellers to hire a professional home staging consultant if they are serious about selling their home!

Don’t guess at where to spend your money. Use a trained professional who is experienced at stretching your dollar for maximum impact and return! According to that same Maritz Research Poll, 63% of buyers were willing to pay more money for a home that is “move-in ready”. Buyers don’t want to purchase a “Honey Do” list.  If your house isn’t move-in ready, they’ll buy someone else’s.

3. Price Right from the Start – Make sure you price your house right instead of shooting high. When a home is newly listed, there is an introductory buzz among agents and home buyers, so take advantage of the new listing buzz by pricing right. A National Association of Realtors survey found that the longer a home stays on the market, the more it costs in ownership expenses and the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less than list price; and 24 weeks averaged more than 10% less than list price.

4. Strong Internet Presentation – According to the National Association of Realtors, over 85% of home buyers use the Internet to view properties, most viewing listings before considering a visit to the home and others reviewing homes they’ve visited. Isn’t it amazing that there are still listings on Realtor.com that have only a single photo or no photo altogether? And that there are dark photos and photos clearly showing cluttered rooms?  Home sellers need to wake-up to the outside marketing efforts done by their agents and insist on a strong Internet presentation if they expect any buyer traffic! A professional home staging consultant can work with your agent to provide top-notch photos and a virtual tour that shows your home in its best light.

5. Consider an Increased Buyer’s Agent Incentive
– This is a strategy for a market with a glut of homes. While sellers often try to save money on a real estate commission, there is a way to use the commission to your advantage in a competitive market.  Generally the seller’s agent will split the commission on sale with the buyer’s agent.  Sometimes it pays to incentivize buyer’s agents to bring buyers to your home by raising the total commission by .5 or 1% and directing the extra amount to be paid to the buyer’s agent. Think about it. Agents have many choices as to what they will show their clients. Wouldn’t an agent want buyers to see a move-in ready, professionally staged home that also offered a nice commission incentive?

These strategies take time, money and energy but no one said selling your home was easy in a buyers’ market. Don’t waste time “waiting for the right buyer”. Use these five marketing strategies to sell your home faster.  Call The Staging Prince, a homeowners’ consultant, for information and advice: 845-875-4561.





Real Estate Bergen County NJ

20 06 2007

When listing a home for sale in Bergen County NJ there are many factors to consider. Some of these factors are within your control others are beyond it. First you must consider the market, second the locations, third the condition and finally the price.

Homeowners have no control over the market and location. They are a large contributing factor in the Real Estate process. The things homeowners in Bergen county NJ have control over is the price and the condition of the home. Any experienced real estate agent will tell you that any home will sell if it is priced right.

The only proven way to make more money when it comes time to sell your home is to improve the condition. Homes that show well will sell faster and for more money. Earlier we discussed Curb Appeal and how it makes a big difference when selling a home.

Home staging is a proven way to sell your home for more money. Homes that have been professionally staged sell for 6.3% more money and in half the time. At Rockland Home Staging we specialize in finding the hidden potential in every home. We make simple, inexpensive suggestions that are proven to result and a faster more profitable sale.