Visit our New Weblog

26 10 2009

Find our newest articles as well as the StagingRockland archive at our new blog site

There’s a wealth of information for homeowners on our website, including how and why home staging works. Sign up for our monthly newsletter and view our castle of the month.


$100 Dining Room Transformation

20 07 2009

Sometimes transforming a room is as simple as adding a coat of paint $50, Replacing the lighting $50 and decluttering $0. You don’t need a ton of artwork, accessories and distractions. Staging is about showcasing the space, the floors, windows and architectural details. In the after pictures below the space is the star.

Dining room before

Dining Room After
Call The Staging Prince for to sell your home quickly and for top dollar. Let us take the guesswork out of getting your home ready for sale: 845-875-4561.

Fasten your seatbelt, you are now leaving 1970

8 05 2009

Many of the homes in Rockland county NY were built in the late 1960’s and early 1970’s and have not been updated since. Thes homes are often characterized by dark paneling, velvet couches, matching custom window treatments and brass fixtures. While these furnishings may have been perfect for the 70’s they hold no appeal for today’s young buyers.

Sometimes all it takes is a coat of paint, a slip cover and a few throw pillows to update this look of the home. This home was transformed for under $400.00. These simple inexpensive changes have brought this home into the 21st century.

Home staging does not need to be expensive to create dramatic results. At Rockland Home Staging we will work within your budget. in most cases we can work with things you already own to create a look that will appeal to a broader range of home buyers.

Call The Staging Prince today to take the guesswork out of getting your home ready for sale:  (845) 875-4561.

Home Seller Open House Check List

29 08 2008

As your Home Staging Professional I want to go over a few things to do before you show the house in order to make the most of your potential buyer traffic and appeal to all of their senses while creating “Emotional Connection Points” for them to respond to throughout your home.

Curb Appeal

  • Park cars down the street and away from driveway or front of house to give buyers a clear view.
  • Remove any front lawn debris, toys, trash cans, pet debris, etc.
  • Sweep the walk and place a plain welcome mat by the door.
  • Lower garage doors open front door wide.


  • Quickly go through home and pick up any extraneous stuff like toys, clothes
  • Turn ON every light in the home. Make a fire in fireplace if appropriate.
  • Open all blinds and window coverings for maximum light (unless there are privacy or view issues)
  • Spray and wipe bathroom and kitchen counters CLEAN
  • Quick vacuum high traffic areas
  • Close TV cabinet doors
  • Turn on interior lights in china cabinet or shelves
  • Set out dress towels in bathroom
  • Toilet seats down
  • Fluff beds and pillows in all bedrooms
  • Keep music on low – uniform in every room if possible
  • Have fresh flowers on hand
  • Make sure the home is a comfortable temperature
  • Ceiling fans should be on low
  • All interior doors except closet doors should be wide open
  • Remove any pet blankets, dishes, litter boxes
  • Empty all garbage cans (especially in kitchen)

When listing your home for sale in Rockland County NY it is important to have it in show condition. Realtors and home buyers will be impressed with your home and home staging will set your home apart from the competition.

Take the guesswork out of getting your Rockland County NY home ready for sale by calling The Staging Prince for a professional consultation today: (845) 875-4561.

Why It’s So Important To Stage A Vacant Home

26 03 2008

Buyers Make an Emotional Connection
The number one reason a buyer purchases a house is because it “felt home.” It was warm, inviting and the buyer made an emotional connection with the home. When have you ever heard of an empty room described as warm and inviting? Sterile, cold and uninviting are the three most popular words to describe an empty room.

Without Furniture, there is no Frame of Reference
How big is the room? Without furniture it’s difficult to tell the scale and size of a room. When the buyer does not have answers to their questions-they walk away. What is this room for? Many times a buyer can’t even tell if it’s the living room or dining room if there’s no furniture. Don’t keep them guessing because they won’t be able to visualize how they will entertain in or use a room whose purpose is unclear.

When a Room is Empty, Buyers Focus on Negative Details
It’s so much easier to notice that crack in the wall or the chip in the tile when there is nothing else to look at. Home staging highlights the positive aspects of a home while de-emphasizing negative aspects in order to position a home to make an emotional connection with buyers.

Few Home Buyers Can Actually Visualize the Potential of Home
Nine out of ten people walking into your home can’t imagion the wonderful possibilities your home has to offer them. They just can’t picture it. Don’t let a simple thing like no furniture or poor placement ruin your sale. Don’t take those odds; they will hurt you in the price significantly!

Vacancy Rate Is At All-Time High
According to the Census Bureau the vacancy rate of homes is at the highest level since they started tracking it 40 years ago!  Homes that have been professionally staged sell on average in 50% less time and for 5-10% more money.

vacant home staging vacant home staging
A coat of paint, a bed and night stands and this bedroom is warm and welcoming. If you are thinking of selling your Rockland County NY home call The Staging Prince before your list it. We will help take the guesswork out of getting your home ready for sale: (845) 875-4561.

Five Key Strategies to SELL Your Home

1 02 2008

1. Have Your Home Professionally Staged – According to the National Association of Realtors, the average home staging investment is between 1 and 3 percent of the home’s asking price, which can generates a return of 5 to 10 percent when you sell. For a home valued at $400,000, spending $4000 can generate a return of $20,000 to $40,000! Even spending $2000 on the simplest upgrades may help you sell your home in half the time of an unstaged home, which will save you money in mortgage payments, taxes and utilities.  In today’s competitive market, having your home staged by an expert who does this for a living is imperative.

2. Invest in Cosmetic Improvements and Repairs NOW! – According to a 2005/2006 Maritz Research Poll, 79% of sellers are willing to spend up to $5000 to get their house ready for sale. In this much more competitive market, it is critical for sellers to hire a professional home staging consultant if they are serious about selling their home!

Don’t guess at where to spend your money. Use a trained professional who is experienced at stretching your dollar for maximum impact and return! According to that same Maritz Research Poll, 63% of buyers were willing to pay more money for a home that is “move-in ready”. Buyers don’t want to purchase a “Honey Do” list.  If your house isn’t move-in ready, they’ll buy someone else’s.

3. Price Right from the Start – Make sure you price your house right instead of shooting high. When a home is newly listed, there is an introductory buzz among agents and home buyers, so take advantage of the new listing buzz by pricing right. A National Association of Realtors survey found that the longer a home stays on the market, the more it costs in ownership expenses and the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less than list price; and 24 weeks averaged more than 10% less than list price.

4. Strong Internet Presentation – According to the National Association of Realtors, over 85% of home buyers use the Internet to view properties, most viewing listings before considering a visit to the home and others reviewing homes they’ve visited. Isn’t it amazing that there are still listings on that have only a single photo or no photo altogether? And that there are dark photos and photos clearly showing cluttered rooms?  Home sellers need to wake-up to the outside marketing efforts done by their agents and insist on a strong Internet presentation if they expect any buyer traffic! A professional home staging consultant can work with your agent to provide top-notch photos and a virtual tour that shows your home in its best light.

5. Consider an Increased Buyer’s Agent Incentive
– This is a strategy for a market with a glut of homes. While sellers often try to save money on a real estate commission, there is a way to use the commission to your advantage in a competitive market.  Generally the seller’s agent will split the commission on sale with the buyer’s agent.  Sometimes it pays to incentivize buyer’s agents to bring buyers to your home by raising the total commission by .5 or 1% and directing the extra amount to be paid to the buyer’s agent. Think about it. Agents have many choices as to what they will show their clients. Wouldn’t an agent want buyers to see a move-in ready, professionally staged home that also offered a nice commission incentive?

These strategies take time, money and energy but no one said selling your home was easy in a buyers’ market. Don’t waste time “waiting for the right buyer”. Use these five marketing strategies to sell your home faster.  Call The Staging Prince, a homeowners’ consultant, for information and advice: 845-875-4561.

Little changes have large impact

27 01 2008

One question I am frequently asked is, “Should every home be staged?” The simple answer is YES! The way we live in our homes is different from the way we need to market them for sale. When decorating your home the goal is to create a space that is homey and personal. When you put your home on the market the goal is to appeal to a buyer you don’t know, but who is likely younger than you are and undoubtedly has different tastes.  So it is important to neutralize, depersonalize and update.

It takes years to get your home just how you like it, with displays of family photos, bold color choices, custom draperies, etc. but when selling, these become beautiful distractions that detract from the architecture of the home. Staging your home for a buyer can have a great impact and payoff. Homes that have been professionally staged sell on average for 5-10% more and in 50% less time.

The real estate market in Rockland County NY is competitive. When you are considering selling, whether listing your home with an agent or selling your home by owner, call The Staging Prince at (845) 875-4561 for a professional consultation. We can help you take the guesswork out of getting your home ready for sale.