$100 Dining Room Transformation

20 07 2009

Sometimes transforming a room is as simple as adding a coat of paint $50, Replacing the lighting $50 and decluttering $0. You don’t need a ton of artwork, accessories and distractions. Staging is about showcasing the space, the floors, windows and architectural details. In the after pictures below the space is the star.

BEFORE AFTER
Dining room before

Dining Room After
Call The Staging Prince for to sell your home quickly and for top dollar. Let us take the guesswork out of getting your home ready for sale: 845-875-4561.

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Why It’s So Important To Stage A Vacant Home

26 03 2008

Buyers Make an Emotional Connection
The number one reason a buyer purchases a house is because it “felt home.” It was warm, inviting and the buyer made an emotional connection with the home. When have you ever heard of an empty room described as warm and inviting? Sterile, cold and uninviting are the three most popular words to describe an empty room.

Without Furniture, there is no Frame of Reference
How big is the room? Without furniture it’s difficult to tell the scale and size of a room. When the buyer does not have answers to their questions-they walk away. What is this room for? Many times a buyer can’t even tell if it’s the living room or dining room if there’s no furniture. Don’t keep them guessing because they won’t be able to visualize how they will entertain in or use a room whose purpose is unclear.

When a Room is Empty, Buyers Focus on Negative Details
It’s so much easier to notice that crack in the wall or the chip in the tile when there is nothing else to look at. Home staging highlights the positive aspects of a home while de-emphasizing negative aspects in order to position a home to make an emotional connection with buyers.

Few Home Buyers Can Actually Visualize the Potential of Home
Nine out of ten people walking into your home can’t imagion the wonderful possibilities your home has to offer them. They just can’t picture it. Don’t let a simple thing like no furniture or poor placement ruin your sale. Don’t take those odds; they will hurt you in the price significantly!

Vacancy Rate Is At All-Time High
According to the Census Bureau the vacancy rate of homes is at the highest level since they started tracking it 40 years ago!  Homes that have been professionally staged sell on average in 50% less time and for 5-10% more money.

vacant home staging vacant home staging
A coat of paint, a bed and night stands and this bedroom is warm and welcoming. If you are thinking of selling your Rockland County NY home call The Staging Prince before your list it. We will help take the guesswork out of getting your home ready for sale: (845) 875-4561.





Five Key Strategies to SELL Your Home

1 02 2008

1. Have Your Home Professionally Staged – According to the National Association of Realtors, the average home staging investment is between 1 and 3 percent of the home’s asking price, which can generates a return of 5 to 10 percent when you sell. For a home valued at $400,000, spending $4000 can generate a return of $20,000 to $40,000! Even spending $2000 on the simplest upgrades may help you sell your home in half the time of an unstaged home, which will save you money in mortgage payments, taxes and utilities.  In today’s competitive market, having your home staged by an expert who does this for a living is imperative.

2. Invest in Cosmetic Improvements and Repairs NOW! – According to a 2005/2006 Maritz Research Poll, 79% of sellers are willing to spend up to $5000 to get their house ready for sale. In this much more competitive market, it is critical for sellers to hire a professional home staging consultant if they are serious about selling their home!

Don’t guess at where to spend your money. Use a trained professional who is experienced at stretching your dollar for maximum impact and return! According to that same Maritz Research Poll, 63% of buyers were willing to pay more money for a home that is “move-in ready”. Buyers don’t want to purchase a “Honey Do” list.  If your house isn’t move-in ready, they’ll buy someone else’s.

3. Price Right from the Start – Make sure you price your house right instead of shooting high. When a home is newly listed, there is an introductory buzz among agents and home buyers, so take advantage of the new listing buzz by pricing right. A National Association of Realtors survey found that the longer a home stays on the market, the more it costs in ownership expenses and the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less than list price; and 24 weeks averaged more than 10% less than list price.

4. Strong Internet Presentation – According to the National Association of Realtors, over 85% of home buyers use the Internet to view properties, most viewing listings before considering a visit to the home and others reviewing homes they’ve visited. Isn’t it amazing that there are still listings on Realtor.com that have only a single photo or no photo altogether? And that there are dark photos and photos clearly showing cluttered rooms?  Home sellers need to wake-up to the outside marketing efforts done by their agents and insist on a strong Internet presentation if they expect any buyer traffic! A professional home staging consultant can work with your agent to provide top-notch photos and a virtual tour that shows your home in its best light.

5. Consider an Increased Buyer’s Agent Incentive
– This is a strategy for a market with a glut of homes. While sellers often try to save money on a real estate commission, there is a way to use the commission to your advantage in a competitive market.  Generally the seller’s agent will split the commission on sale with the buyer’s agent.  Sometimes it pays to incentivize buyer’s agents to bring buyers to your home by raising the total commission by .5 or 1% and directing the extra amount to be paid to the buyer’s agent. Think about it. Agents have many choices as to what they will show their clients. Wouldn’t an agent want buyers to see a move-in ready, professionally staged home that also offered a nice commission incentive?

These strategies take time, money and energy but no one said selling your home was easy in a buyers’ market. Don’t waste time “waiting for the right buyer”. Use these five marketing strategies to sell your home faster.  Call The Staging Prince, a homeowners’ consultant, for information and advice: 845-875-4561.





Tips for selling your Rockland County NY Home

18 01 2008

The spring real estate season is just around the corner for Rockland County Homeowners.  It may seem like winter is afoot but before you know it the flowers will be in bloom and the real estate market will be in full swing. Now is the perfect time to start thinking about getting your home ready for sale.

Taking care of minor renovations early will ensure that your home is ready to be photographed and ready to be listed.   Here are some helpful home staging tips to consider before listing your home for sale.

  • Declutter – Clutter eats equity!  It is important to get your home as streamlined as possible.  Potential buyers want to be able to view the floor plan and architecture, not your distracting treasures.  Take a few days and pack things that will detract from your home.
  • Neutralize – Bold colored walls, floral wall paper, stylized rooms may be perfect for your personality but they do not have universal appeal.  You do not want buyers to remember your home for its quirky decorating – the house should be the star.  Neutral colors have a broader appeal.
  • Sniff test – Your home should not have any identifiable odors from pets, food or mildew.  It is important to address these problems now, trying to cover them with deodorizers is never the answer.
  • Emotional Connections – Now that your home is decluttered and neutral it is time to add those homey touches that will make buyers fall in love with the home.

It is often best to hire a professional home stager to assist you with this process.  It is hard to take and objective look at your home.  Buyers today are savvy and their expectations are high.  Staging your home will ensure that it is in show condition and that you get top dollar when selling.

Call The Staging Prince today for a professional consultation to take the guesswork out of getting your home ready for sale.  (845) 875-4561.





A total home transformation.

25 12 2007

In today’s competitive market homeowners are faced with some unsettling choices. Homes are sitting for months without any buyer interest. Homeowners can undercut the value of their home or choose a more proactive approach with Home Staging.  Home Staging is the process of getting your Rockland County NY home ready for sale by a professional who has been trained in professional home staging techniques.

Often homeowners know that something needs to be done but they are not sure where to start or how to proceed.   Realtors will give the owners feedback that may not be positive, but offer no suggestions for enhancing the property.  This leaves everyone feeling frustrated.

The Staging Prince offers easy and affordable staging solutions. Typically in Rockland County NY and Bergen County NJ the homes were built in the early 1960’s and remodeled in the late 70’s or early 80’s. These homes are stuck in decorating time warp of avocado appliances, dark paneling and shag carpet. The good news is that the fixes may not be as costly as you thing and the transformations are just the thing to get your home sold for top dollar.

At The Staging Prince we partner with local contractors to help homeowners complete their staging transformations as inexpensively as possible and in a timely manner. We work with electricians, painters, flooring contractors and cleaning services. We will help you plan out and complete the work necessary to update the look of your home.

Consider the following home transformation. The homeowners invested $5000 in renovations and will hopefully increase the value of their home by 6%. That is a large return on their initial investment.

Call The Staging Prince today to take the guesswork out of getting your home ready for sale: (845) 875-4561.





Virtual Tours – For Sale By Owner (FSBO) Rockland County NY and Bergen County NJ

24 08 2007

Rockland Home Staging now offers Virtual Tours like the one below for Rockland County NY and Bergen County NJ FSBO’s!!! Increase your web presence with a custom virtual tour.

FSBO Virtual Tour

Rockland Home Staging can help local homeowners that are trying to sell their home on their own.

In addition to home staging services we offer, real estate photography, custom fliers and virtual tours. The virtual tours can be posted to Realtor.com for a nominal fee.

When trying to sell your home For Sale By Owner it helps to have a good internet presence, photography and custom virtual tours . We will help make your home more visible in the internet.

Make your FSBO in Rockland County NY stand out from the crowd.

Remember the next home is only a click away. Call Rockland Home Staging today to take the guesswork out of getting your home ready for sale. (845)731-9510





How Can We Help Reators in Rockland County NY and Bergen County NJ?

12 08 2007

Rockland Home Staging Rockland Home Staging

For Realtors and homeowners in Bergen County NJ and Rockland County NY

How can we help you?

By Maureen Henry

What is home Staging?
Home staging is the process of getting a home ready for sale. Staging is an inexpensive but proven process for maximizing a home’s resale value. At Rockland Home Staging we employ our creativity and expertise to professionally prepare each home for sale. In Rockland County’s competitive real estate market, it is imperative to make the home immediately attractive to potential buyers.

Benefits of Staging
Staged homes spend 50% less time on the market.
Studies have shown that Staged homes sell for 6.3% more money.
Staged homes show better on MLS which drives more traffic to the home.
Agents that offer Staging as part of their listing package attract more clients.

According to the National Association of Realtors there are more homes currently on the market then there have been in the last ten years. Realtors need to help their clients make their homes stand out in this competitive market.

Staged Home Advantage
In real estate there are four major contributing factors in any real estate transaction. You must consider the market, location, condition and price. You do not have control over the market or the location of the home, but you can improve the condition to maximize the sale price. Homeowners need to make their home memorable. It has been said that buyers make up their mind about a home within the first 15 seconds.

Home buyers have many choices and are often visiting dozens of homes before settling on the right one. At Rockland Home Staging we make those initial impressions count.

When To Stage
Every home can benefit from Professional Home Staging regardless of price or location. For maximum benefit you should have your home staged prior to putting it on the market. Stage it, List it, Sell it. According to the National Association of Realtors the longer a home remains on the market the lower the selling price will be. It is best to make the right first impression from the beginning. If your home has been on the market for a while Rockland Home Staging will enhance the homes positive features and maximize your homes market potential.

Home Staging Costs
You don’t spend money on home staging, you invest in it. Having a home professionally staged results in less time in the market and increased sales price. Rockland Home Staging specializes in inexpensive transformations for the Rockland County homeowner.

Real Estate Partnerships
We offer realtor partnership programs. Special discounted pricing is available.

Please call for details.