Five Key Strategies to SELL Your Home

1 02 2008

1. Have Your Home Professionally Staged – According to the National Association of Realtors, the average home staging investment is between 1 and 3 percent of the home’s asking price, which can generates a return of 5 to 10 percent when you sell. For a home valued at $400,000, spending $4000 can generate a return of $20,000 to $40,000! Even spending $2000 on the simplest upgrades may help you sell your home in half the time of an unstaged home, which will save you money in mortgage payments, taxes and utilities.  In today’s competitive market, having your home staged by an expert who does this for a living is imperative.

2. Invest in Cosmetic Improvements and Repairs NOW! – According to a 2005/2006 Maritz Research Poll, 79% of sellers are willing to spend up to $5000 to get their house ready for sale. In this much more competitive market, it is critical for sellers to hire a professional home staging consultant if they are serious about selling their home!

Don’t guess at where to spend your money. Use a trained professional who is experienced at stretching your dollar for maximum impact and return! According to that same Maritz Research Poll, 63% of buyers were willing to pay more money for a home that is “move-in ready”. Buyers don’t want to purchase a “Honey Do” list.  If your house isn’t move-in ready, they’ll buy someone else’s.

3. Price Right from the Start – Make sure you price your house right instead of shooting high. When a home is newly listed, there is an introductory buzz among agents and home buyers, so take advantage of the new listing buzz by pricing right. A National Association of Realtors survey found that the longer a home stays on the market, the more it costs in ownership expenses and the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less than list price; and 24 weeks averaged more than 10% less than list price.

4. Strong Internet Presentation – According to the National Association of Realtors, over 85% of home buyers use the Internet to view properties, most viewing listings before considering a visit to the home and others reviewing homes they’ve visited. Isn’t it amazing that there are still listings on that have only a single photo or no photo altogether? And that there are dark photos and photos clearly showing cluttered rooms?  Home sellers need to wake-up to the outside marketing efforts done by their agents and insist on a strong Internet presentation if they expect any buyer traffic! A professional home staging consultant can work with your agent to provide top-notch photos and a virtual tour that shows your home in its best light.

5. Consider an Increased Buyer’s Agent Incentive
– This is a strategy for a market with a glut of homes. While sellers often try to save money on a real estate commission, there is a way to use the commission to your advantage in a competitive market.  Generally the seller’s agent will split the commission on sale with the buyer’s agent.  Sometimes it pays to incentivize buyer’s agents to bring buyers to your home by raising the total commission by .5 or 1% and directing the extra amount to be paid to the buyer’s agent. Think about it. Agents have many choices as to what they will show their clients. Wouldn’t an agent want buyers to see a move-in ready, professionally staged home that also offered a nice commission incentive?

These strategies take time, money and energy but no one said selling your home was easy in a buyers’ market. Don’t waste time “waiting for the right buyer”. Use these five marketing strategies to sell your home faster.  Call The Staging Prince, a homeowners’ consultant, for information and advice: 845-875-4561.


Can home staging help you sell your home?

4 09 2007

What is Home Staging?

  • Preparing a home prior to sale.
  • The goal of staging is to sell a home quickly and for the most money possible by appealing to the broadest market of potential home buyers.
  • Decluttering is just a tiny piece of staging. Staging is making a home appeal to buyers through needed repairs, upgrades, updates, cleaning, depersonalizing and rearranging furnishings.

What are the Benefits of Staging?

  • According to research homes that have been staged sell in 50% less time.
  • Staged homes sell for 6.3% more money.
  • Homes that have been staged look better online which leads to increased traffic.

When Should a Home be Staged?

  • Ideally, homes should be staged prior to going on the market and before the MSL listing photos.
  • Staging works best before the first open house – it is hard to recapture that “new to the market” buzz.
  • Will home staging help an older listing? Absolutely – it is never too late to stage a home.

When you are thinking of putting your Rockland County NY, Bergen County NJ or Hudson Valley home on the market, call The Staging Prince at 845-875-4561 for a professional consultation before you list. We can help you take the guesswork out of getting your home ready for sale.

Virtual Tours – For Sale By Owner (FSBO) Rockland County NY and Bergen County NJ

24 08 2007

Rockland Home Staging now offers Virtual Tours like the one below for Rockland County NY and Bergen County NJ FSBO’s!!! Increase your web presence with a custom virtual tour.

FSBO Virtual Tour

Rockland Home Staging can help local homeowners that are trying to sell their home on their own.

In addition to home staging services we offer, real estate photography, custom fliers and virtual tours. The virtual tours can be posted to for a nominal fee.

When trying to sell your home For Sale By Owner it helps to have a good internet presence, photography and custom virtual tours . We will help make your home more visible in the internet.

Make your FSBO in Rockland County NY stand out from the crowd.

Remember the next home is only a click away. Call Rockland Home Staging today to take the guesswork out of getting your home ready for sale. (845)731-9510

How Can We Help Reators in Rockland County NY and Bergen County NJ?

12 08 2007

Rockland Home Staging Rockland Home Staging

For Realtors and homeowners in Bergen County NJ and Rockland County NY

How can we help you?

By Maureen Henry

What is home Staging?
Home staging is the process of getting a home ready for sale. Staging is an inexpensive but proven process for maximizing a home’s resale value. At Rockland Home Staging we employ our creativity and expertise to professionally prepare each home for sale. In Rockland County’s competitive real estate market, it is imperative to make the home immediately attractive to potential buyers.

Benefits of Staging
Staged homes spend 50% less time on the market.
Studies have shown that Staged homes sell for 6.3% more money.
Staged homes show better on MLS which drives more traffic to the home.
Agents that offer Staging as part of their listing package attract more clients.

According to the National Association of Realtors there are more homes currently on the market then there have been in the last ten years. Realtors need to help their clients make their homes stand out in this competitive market.

Staged Home Advantage
In real estate there are four major contributing factors in any real estate transaction. You must consider the market, location, condition and price. You do not have control over the market or the location of the home, but you can improve the condition to maximize the sale price. Homeowners need to make their home memorable. It has been said that buyers make up their mind about a home within the first 15 seconds.

Home buyers have many choices and are often visiting dozens of homes before settling on the right one. At Rockland Home Staging we make those initial impressions count.

When To Stage
Every home can benefit from Professional Home Staging regardless of price or location. For maximum benefit you should have your home staged prior to putting it on the market. Stage it, List it, Sell it. According to the National Association of Realtors the longer a home remains on the market the lower the selling price will be. It is best to make the right first impression from the beginning. If your home has been on the market for a while Rockland Home Staging will enhance the homes positive features and maximize your homes market potential.

Home Staging Costs
You don’t spend money on home staging, you invest in it. Having a home professionally staged results in less time in the market and increased sales price. Rockland Home Staging specializes in inexpensive transformations for the Rockland County homeowner.

Real Estate Partnerships
We offer realtor partnership programs. Special discounted pricing is available.

Please call for details.